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Learning things, tackling challenges, and making the best of our PTO
Spring is here and the marketing conference season is in full-bloom. As marketing geeks who are driven by curiosity and the need to always be learning, we eagerly attend...
A fresh take on a new product for PLUS
After creating a new brand identity and successful lead generation campaign for an important initiative, PLUS (Professional Liability Underwriting Society) asked us to help them with graphic materials for a new product. In addition to a logo, we designed a cohesive series of graphics including email headers, static and animated [...]
Megan meets with her peers, and then gets judgy (in a good way)
Megan attended the semi-annual AMI (Agency Management Institute) meetup with agency owners from across the nation in a (virtual) meeting like no other. Discussion of a year of pandemic-tinged business was top of mind. She was intrigued to hear perspectives from other owners who continued serving their clients by flexing [...]
Financial Stability Promotion
America Saves Week is an annual event that encourages Americans to commit to financial savings. Our client, Synchrony, is one of over 1800 participating organizations providing the framework for people to set financial goals. Synchrony commits a portion of their digital advertising budget during America Saves Week to run rich [...]
We killed it! And then we killed it.
This section of our newsletter is usually about stuff we’ve been working on and fun things our staff has been up to during their free time. This month, we’re doing things a little differently. Because, frankly, we’re having (another) year unlike any other. Like many businesses, we had our struggles [...]
Creating Demand for Print On-demand
MS Printing Solutions is a manufacturer of digital printers headquartered in Italy. Although they have a long history and solid reputation in Europe, they are not widely known in North America. When MS Printing wanted to create awareness and generate sales leads in the U.S. and Canada, they came to [...]
New year, new plans, new homepage
With the benefit of 21 years as an agency owner behind me, there are many lessons learned from hardships and difficult years. As I write this article, I am looking...
Doing some heavy-duty creative lifting
Do you ever think about those machines that lift your car off the ground so mechanics can work on them? We never thought much about them either, until Vehicle Service Group (VSG) came to us for a lead generation project. They wanted to get their name in front of shop [...]
5 lessons learned from 2020
Every year at this time d.trio takes stock of the passing year and looks forward to the next year. There’s always change – with clients, industries, marketing and business strategies, channels, and tactics. We think ahead about how the coming year will affect us and our clients’ businesses, to help [...]
New look, new messaging, PLUS a whole lot more
The Professional Liability Underwriting Society (PLUS) historically relied on conventions and word-of-mouth to promote their education for liability underwriters. They needed a more aggressive approach—a lead generation campaign that specifically emphasized their new online education and certification process (RPLU). But first, they needed a brand for RPLU. Once the new [...]
