U.S. Bank
Affinity Credit Card Acquisition Program
Creative, Print Production, direct response

Taming a big, complicated program and making it efficient is one of our strengths. Our clients’ Affinity Credit Card Program is unique in that the credit card is branded to over 120 participating partner organizations, including: colleges and universities, fraternal organizations and charitable, professional and recreational associations. The direct mail audience consists of members of these various partner organizations.

We exceeded our client’s expectations and objectives—creating efficiencies, reducing costs and simplifying and improving the audit and quality control processes.