Alerus
Trust Awareness Program
Creative, Direct Marketing, Print Production, Premium Item Sourcing

The objective of this project was to build awareness of Alerus Trust services among local attorneys and accountants and to persuade them to recommend Alerus trust services to their clients. Alerus wanted to send an upscale premium item to prospects that would be meaningful, memorable, and branded to Alerus to keep their logo visible. The Scrabble game and theme were the perfect solution. The piece would undoubtedly stand out in the mail and was certain to be opened. And it worked! They were able to set up multiple meetings, which equated to a 27% response rate.