Acquisition for Savers Segment
Strategy, Creative, Direct Marketing, Print Production & Analytics
Citizens Bank wanted to target new customers with a value-focused campaign. To find the prospects, d.trio created a customer profile of Citizens’ best customer group and incorporated P$YCLE segmentation to find prospects with similar attributes.
d.trio designed a campaign with messaging relevant to the segments. Through mailings, follow up postcards, emails and cross sell packages, d.trio has tested numerous variables to find what resonates with this group.
As the data continues to be analyzed to learn which tests resonate best with these groups, d.trio continues to translate the findings into incremental growth in responders overall, as well as growth of accounts.