DSW
Reward Your Passion For Shoes
Strategy, Creative, Digital, Direct Marketing, Branding, Presentations, Print Production

Not long ago, a major financial institution asked for a leg up with a series of presentations for DSW Shoes, a nationwide shoe emporium. The goal? A co-branded credit card that appealed to DSW’s core customers.

d.trio first crafted a clever catchphrase — “Reward Your Passion For Shoes.” Next, we designed a multitude of marketing materials — credit cards, web components, window clings, buttons, badges and direct mail packages, to demonstrate that our client really understood the brand. To help the bank seal the deal, we also prepared an exciting 45-second flash commercial, with music to boot. And the grand finale was setting up a virtual store at DSW’s headquarters, complete with mock sign-up tables and store signs.