Elan financial services
Debit Card Marketing
Creative, Digital, production

For the past 8 years, Elan has counted on us to develop marketing materials to help them sell debit card marketing programs to a diverse group of independent financial institutions (their processing customers). Their goal is to drive increased usage of Elan issued debit cards by offering the financial institutions professional, customized debit card marketing solutions that are created and administered by Elan.

We create a communications plan which includes an annual marketing calendar, quarterly emails and direct mail pieces and content for the Elan Debit Marketing website. We then follow up by creating the actual marketing materials that will be used in the debit marketing programs. We create fresh new messaging and design for seasonal promotions executed on a quarterly basis. Marketing pieces include letter templates, which can be customized to the financial institution, and banner ads. In addition, we built and manage the online electronic ordering process and back-end mailing and fulfillment.

These successful programs create a win-win situation for both Elan and the financial institutions. Elan is able to drive cardholder usage and the participating financial institutions benefit from increased interchange revenue, improved cardholder loyalty and retention, and better brand awareness.