u.s. bank
HUGE Cash-Back Campaign
Creative

This program shows our ability to communicate complicated messages and speak to the end user in a clear, attention-getting way. U.S. Bank asked d.trio and two large national advertising agencies to compete for a product re-launch effort. The three agencies submitted a total of seven creative directions and packages which U.S. Bank tested among 12 focus groups with actual customers. You can guess what happened. As direct mail specialists, we know we have a split second to get the message across and the letter opened. One focus group comment stated, “We didn’t have to work too hard to get the main points.”