lowe's for GE money
Credit Card Promotion
Creative, direct marketing, digital
GE Money asked d.trio and two other agencies to design concepts for a new in-store credit card promotion to be tested in Lowe’s stores. d.trio’s design won the business and we were asked to carry the new design and messaging into a fully-integrated campaign for three different offers (3% off, 5% off and 10% off) for multiple components.
In-Store components included banners, c-channels, hangtags, diamond signs, end caps, aisle violators, aisle signs, coupons and tower signs.
Direct Marketing components included inserts, emails, letters and envelopes.