Mortgage Thank You Kit
Strategy, Creative, Direct Marketing, Premium Item Sourcing, Print Production
In 2009, SunTrust Mortgage asked us to create a Thank You Kit to be mailed to customers with new mortgage loans. They wanted the kit to be sturdy, attractive, useful and environmentally friendly. To survive a trip through the mail, we chose a corrugated cardboard box and designed an outside label with a simple, yet meaningful message. Inside the kit was a letter, a set of coupons, a gift card for a free magazine subscription and a reusable shopping bag. Keeping the environmentally friendly aspect in mind, all of the paper components were printed on FSC-Certified paper. The client was extremely happy with the end product and asked us to update and produce the kits for 2010 as well.