S&Y—a leading commercial and industrial paint contractor— initially came to us in need of a capabilities brochure. After further discussions about their dated branding and newly expanded services, we suggested they begin by updating their brand. And they agreed.
Armed with results from a survey we conducted, we wrote new messaging and positioning statements, refreshed their old branding with a new logo (which recently received a Summit Creative Award) and graphics, designed new business cards, office collateral and truck decals, developed new branding guidelines, updated their website, and then created a stunning capabilities brochure.
The feedback from management and employees has been great—everyone loves the new look. Some are even getting creative with painting the new logo on their office walls. And why not? It’s what they do best!