university of minnesota
Technological Leadership Institute
Strategy, Creative, Emerging Media, Digital, Direct Marketing, Branding, Print Production

We successfully helped the U of M’s Technological Leadership Institute (TLI) promote all three of its Masters Degree programs. Two of the programs have been in place for several years, and a third program is launching this year. We helped promote the first two programs by redesigning their brochures and sending direct mail to prospective students. For the new program, we launched a public relations campaign, engaged in social media advertising and sent direct mail to niche audiences to educate them about the new program. TLI reached their goal by enrolling 35 students into the new program that started on June 1, 2010. Visit the TLI blog.