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Trust Your Gut
In a world of “best practices” and striving to make decisions based on complete and perfect information one needs at times to step back and do a simple gut check on the issue or challenge at hand. We can all get caught up in the process and politics of the [...]
5 Simple Communication Tips
Simple communication advice I can share with you – these tips have helped me become a better communicator around the office, to my co-workers and my clients: Open your ears. So you have a great idea? Everyone else does too. Share your idea and open your ears. Your “great idea” [...]
Creativity vs. the Hard Stuff
I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for advertising during the Super Bowl, I felt diminished by it. In our heart of hearts all marketers want to be [...]
The 12 days of marketing
The end of the year is a time of reflection and review, so the next time you find yourself humming along with the 12 days of Christmas, make it productive. Here’s a perfect opportunity to review and renew your marketing for next year. In the spirit of the season, here [...]
Is comfort good?
I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her [...]
Eye tracking basics. Guest blogger: Alexandra Franzen
What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our guest blogger extraordinaire who has an eye for interesting and pertinent information. When a customer visits your company’s website, what do they really see? The truth? A big fat “F.” Don’t [...]
Get your messages chosen.
There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but that’s little consolation to a marketer whose job it is to cut through the clutter. Yet, I got an email from a blogger I follow, Joe Grant, http://jjgrant.wordpress.com/ and [...]
Are you engaged in social marketing?
In previous blogs I’ve talked about customer engagement. It’s a crucial part of new marketing and particularly social marketing. There are different ways of accomplishing engagement but it has to be interesting, sincere and fun. Engage people Whether you market to consumers or other businesses, you are still dealing with [...]
10 Reasons to Embrace Change:
Change is good. It has to be because business is always in flux. So we’re better off embracing it, not fighting it. We exist, here at d.trio, in the agency world where everything changes and time is accelerated like dog years – so we’re happy to look back on 10 [...]
2010 resolution follow-up #5 – What do customers think?
What do your customers really think? If your company has changed in the last year (and most have), it’s a good time to look at your relationship with your customers. Learn what they really think about your company and the products and services that you offer. Obviously what your clients [...]
