Management Perspective: Choosing A Dance Partner
One seemingly complex issue often facing marketers is how to go about picking the right agency with which to work. True to my obsessive drive to simplify, I’ve attempted to break the process down to something easy – ergo, the “Three C’s.” Cost, Capability and Chemistry are my “Three C’s”. [...]
5 Simple Communication Tips
Simple communication advice I can share with you – these tips have helped me become a better communicator around the office, to my co-workers and my clients: Open your ears. So you have a great idea? Everyone else does too. Share your idea and open your ears. Your “great idea” [...]