cat[&]tonic

Tag: agency

Management Perspective: Choosing A Dance Partner

One seemingly complex issue often facing marketers is how to go about picking the right agency with which to work.  True to my obsessive drive to simplify, I’ve attempted to break the process down to something easy – ergo, the “Three C’s.” Cost, Capability and Chemistry are my “Three C’s”.  [...]

By |July 22, 2013|Categories: Newsletter|Tags: , , , |
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