Double black diamonds, anyone?
Some people think I’m crazy because when I go on vacation, I don’t relax. I go. Hard. For instance, I like to go to the top of the mountain, feel the sun on my face, ski the double black diamonds and fall into bed exhausted at night (ok, maybe after [...]
About Us – It’s Not All About You
Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website. It seems the majority of these sections I read are vague, confusing, trite, jargon-filled diatribes that do little to inform the audience, establish credibility or spark interest in moving [...]
Google Glass and Me
I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable distance until new and technical becomes easy and less complicated, mainstream with most of the bugs [...]
Lasers, Juice and a Briefcase of Money
When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and as my gears started grinding, I began to envision an implementation plan that looked sort of [...]
Exciting News of the Week
http://youtu.be/O9lrevdptf4
A few tips to improve your photographs.
Tim is an Assistant Account Executive at d.trio. It's been said that the best camera is the one you have on you. That's a very true statement, considering that you can't take a photo unless you have a camera on you. There are a couple easy ways to make photos [...]
Real time marketing makes for a pleasant surprise.
Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]
We’re Designed to Crave the Unexpected
Patrick Bettenburg is currently working with d.trio as an Account Executive. This month our word is Surprise and with Halloween around the corner, tricks, treats, and surprises are top of mind. A recent blog reminded me of the value that the element of surprise is as a marketing strategy. Titled [...]
Revisiting “Principles of Improv”
About a year ago, I wrote a blog on the principles of improv and how they fit into my professional life. Revisiting this blog for our September “Improvise” month, it’s amazing how much these ideas still ring true. So much of what makes a strong account manager is how well [...]
Marketers and cyber security
If you’ve worked in marketing, especially direct response marketing, for any length of time you are already well aquainted with the need to protect customer data. From locking data tapes in a safe to requiring a badge swipe to enter a secure section of the print room to recommending a [...]