cat[&]tonic

Tag: d.trio

About Us – It’s Not All About You

Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website.  It seems the majority of these sections I read are vague, confusing, trite, jargon-filled diatribes that do little to inform the audience, establish credibility or spark interest in moving [...]

By |March 2, 2014|Categories: General|Tags: , , , |

Real time marketing makes for a pleasant surprise.

Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]

By |October 28, 2013|Categories: General|Tags: , , , , , |
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