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d.trio featured work: Japs-Olson Company
Tasked with creating new sales material for Japs Olson printing company, d.trio jumped at the opportunity. We wanted to create something that balanced the strength and history of the company that also showcased their leading edge technology. We started with a campaign theme, “Print. Mail. Innovate.” We added a rich [...]
Following the Crowd to Innovation?
“The world is moving so fast these days that the man who says it can't be done is generally interrupted by someone doing it.” — Elbert Hubbard Given the current pace of innovation, this statement certainly rings true. The amazing thing is that it’s from the late 18th century! Clearly [...]
Invent some marketing, and boost your brand.
Differentiating a brand is not for the weak of heart. Even established brands can find themselves struggling to create a blip on the sales meter. Too often, the competition is saying the same things you are, or somebody else is first, or says it louder, or – you get the [...]
Brand Reinvention
Reinventing a brand is a delicate science. It requires careful consideration of current brand perceptions along brand aspirations for the future. The most successful rebrands are rooted in truth (e.g., “are audiences perceptions in step with how we are positioning ourselves?”) In order to get to that truth, you must [...]
Celebrate the Power of Positivity
At first, I heard it. The footsteps of a co-worker buzzing by me at the pace of an Olympic-style racewalker, steam almost visibly pouring out their ears. Then I made eye contact and saw the frazzled look in their eyes. At that moment, I could relate – I knew a [...]
Humble Minnesota?
The great city of Minneapolis has received a great deal of kudos recently from various semi-useless, semi-pride-inducing rankings. Being a non-native Minnesotan, I’ve taken it upon myself to celebrate all the props my new home has received. Here are a few examples: We’re in Shape For the third year [...]
5 Trends in Financial Services Design
The economic recession that began in 2008 has changed the way that financial services companies represent their brand. In an effort to re-establish trust and confidence with their customers, providers have dramatically reduced the use of imagery and messaging depicting aspiration and conspicuous wealth. Here are five of the main [...]
Read, Reflect and Relax
Technology is amazing. It can help us make great presentations, keep us up-to-date on what is going on in the world and we can now be connected 24/7 and 365 days a year. Our phones are almost always within reach. This brings me to the question: when do we give [...]
Social Media: Brands Celebrate Newsworthy Events
With social media’s ever-growing influence over the past decade, brands have been able to more quickly align themselves to major news events or human accomplishments than possible in the past. Using social channels and digital advertising, brands can reach the masses almost immediately after a relevant news story breaks. For [...]
A Fresh Perspective can Reveal a Different Direction
It’s been said that the most important people in a business are the ones sitting in their office staring out into space. This may sound a little counter intuitive, but in theory, those who occasionally “stop and stare” are the fine tuners, the problem solvers, and sometimes, the finders of [...]
