cat[&]tonic

Tag: direct marketing

Principles of Improv

Note: As part of our Art Month theme, some of us are sharing the creative pursuits that enrich our lives, both at work and outside of it. by Jordan Bainer If you look hard enough, you start to see connections between various components of your life. For me, improv comedy [...]

By |July 19, 2012|Categories: General|Tags: , , , , |

Why Email Marketing Would Make David Ogilvy Smile

Someone recently forwarded me an email with some quotes written by David Ogilvy – a true genius in the advertising industry. One of the quotes read “The more informative your advertising, the more persuasive it will be.” This statement is brilliant in its simplicity – and a great reminder for those of us that spend our days trying to find effective ways to communicate our marketing messages.

Creativity vs. the Hard Stuff

I’ve had blogger’s block. I don’t know why, but it got worse as the Super Bowl got closer. Intimidated by the extreme creativity and sheer enormity of the budgets for advertising during the Super Bowl, I felt diminished by it. In our heart of hearts all marketers want to be [...]

By |February 8, 2011|Categories: General|Tags: , , , , , , |

Marketing Intervention – 24 Hours Free

Can you feel the excitement in the air? What is it? Optimism? Growth? Creativity? Yes – it ’s the Marketing Intervention! On the heels of updating our brand and morphing our business, we decided we must share the creativity and momentum generated with some deserving company in need. Thus was [...]

Get your messages chosen.

There’s too much stuff in my head today. It’s as cluttered as my desk and email inbox. I’m not alone, but that’s little consolation to a marketer whose job it is to cut through the clutter. Yet, I got an email from a blogger I follow, Joe Grant, http://jjgrant.wordpress.com/ and [...]

The aftermath of recession marketing:

How low can you go? I’m not talking the Limbo here. No – I’m talking about marketing campaigns (digital, direct, email and emerging media) that were created, launched and sent out in 2009, internationally. From what I’ve seen recently the answer is – very. I just spent the week judging [...]

2010 resolution follow-up #4 – Is it time to tweak your brand?

Are you responsible for your company’s brand? When you look at it, do you see it – I mean really see it? Most of us see what we want to see or expect to see. If you’ve been living with the same branding for a while, yet your company has [...]

2010 Resolution follow up #2 – Try something new

Does your marketing plan looking like it did 2 years ago, or have you added some new strategies? Is the year 2010 the year you embrace change? There are so many exciting, new things happening with new media. If you don’t understand what is out there (and why), then first [...]

2010 Resolution follow up #1 – Stop Hiding

You’re really going to have to make things happen for your company, and for job security this year. The depression may be over but the recession is slow to move. So things are not back to normal (whatever that is or will be) – it’s not as scary as it [...]

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