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This blog has nothing to do with marketing
When Megan asked me to write a blog about the Climate Ride, I wondered how I would tie it to marketing. She said not to worry about that and just write about my experience. So, read on if you’re looking for a short escape from work. If you’re looking to [...]
Want to improve your marketing copy? Try these tips.
What’s the secret to writing great marketing copy? Depends on whom you ask. Some writers will give you a list of specific “power words” to use—as well as avoid. They’ll tell you how many times you should repeat the same idea in a single paragraph, or how to draw readers [...]
Snap Chat. Not just for hormone crazy teens anymore.
By now we assume most people know what Snapchat is, but for those of you still in the dark, Snapchat is a mobile application that lets users take photos or videos and send them to other users you are connected with. The difference between Snapchat and other photo messaging apps [...]
Being smart about college marketing
In the U.S. alone, there are thousands of colleges, universities and trade schools. The exact number depends on many factors. Add to that, the number of educational institutions around the world, and one starts to wonder how on earth a prospective student decides where he or she will go for [...]
The ABC’s of Problem Solving
When you really boil it all down, life (and business), is really just an endless stream of problem solving. Some problems are simple, but others are big, hairy, complex beasts that can cause a lot of stress and anxiety. So, what to do? SIMPLIFY! That’s right. It has been said, [...]
The hidden secrets of color
Much as been said and or written about the way color shapes our world, our attitude and our thoughts. This, you may be happy to hear, will not be a blog about the psychology of color...fascinating as the subject is. The original intent of this blog was to study and [...]
About Us – It’s Not All About You
Many companies desperately need “a cleanup on aisle 13” – and that aisle is the “About Us” section on their website. It seems the majority of these sections I read are vague, confusing, trite, jargon-filled diatribes that do little to inform the audience, establish credibility or spark interest in moving [...]
Google Glass and Me
I’m not someone who is normally considered an early adopter of new technology. Technology and I have a sort of mutual respect for each other, meaning we, (or more accurately, I) keep a respectable distance until new and technical becomes easy and less complicated, mainstream with most of the bugs [...]
Lasers, Juice and a Briefcase of Money
When I picked up the phone, my client almost burst out of it with excitement as they shared with me their new, brilliant idea! I was thrilled they had picked me to help and as my gears started grinding, I began to envision an implementation plan that looked sort of [...]
2014 Global Design Trends
As a creative agency, we like to keep pulse on design trends. Shutterstock, a technology company providing photos, illustrations and videos to creative professionals worldwide, has identified the following trends for the 2014. 1) Authentic and candid photography. Photos will feature a filtered look and subjects in real-life settings. 2) [...]
