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opportunity Archives - d.trio marketing group

Intern Series II: Starting an internship at d.trio marketing group

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Starting a new internship is like opening a present on Christmas. You are ready for something new, nervous that you might not like it or it doesn’t fit, you don’t know if batteries are included, and you are excited for the opportunity to learn new things.

Beginning my internship with d.trio marketing group I felt like I was opening a Christmas present. This is all totally new to me. Although I have had two internships before, I have never had one with a marketing agency. I have always wanted to get this experience and going into my first day I felt a mixture of excitement and nervousness.

So far I could not be happier with this opportunity. Everyone that works here has been so welcoming and helpful with all of the trillion questions that I have. I have been interning for d.trio for two weeks so far and I am already sitting in on client meetings, meeting with everyone in the officeand learning about their position in the company and learning about the company as a whole.  And, I totally got the best gift during our White Elephant gift exchange (a used bowling pin).

I am really looking forward to a few different things in this internship. I want to learn how an agency works. How are clients found, how are projects distributed, who are our clients and what kind of projects are we working on, and how does a small agency with large clients compete with other agencies? Next, I want to see what kind of skills are needed to succeed in the agency environment and what skills do I already have and what things I can learn from everyone at d.trio?  Finally, I want to be able to work on a team on an actual client project.

I know that everyone is expecting big things from me and I am very motivated to exceed their expectations. I am looking forward to this experience and opportunity!

Andrey
Marketing Intern
d.trio marketing group

New beginnings

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Nine months into the year I look back at the advice offered in this blog early in 2010 and I can pretty much run the checklist for d.trio. Embrace change – check. Try new things – check…we’re taking our own advice.

Exciting things can happen during down years. You have more time to think, your internal resources may be available to do special projects. And, you have time to add new things to your repertoire. You can even do more charity work.

We’ve been busy taking advantage of the few extra minutes in the day and after many months of toil are unveiling our new brand. It’s been 10 years. Our old brand served us well, and we leave it behind with a touch of nostalgia. But our agency has changed. A lot. So we deemed it time to “whirl up” a new brand look, feel, tone and attitude.

We love what we do and we did it for our own creative agency. Hope you like the change because we’re a little bit in love.

Tell us what you think of our new look here or at www.facebook.com/dtrio

2010 Resolution follow up #1 – Stop Hiding

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You’re really going to have to make things happen for your company, and for job security this year. The depression may be over but the recession is slow to move. So things are not back to normal (whatever that is or will be) – it’s not as scary as it sounds, but you do have to act.

Visibility rocks
Have you made your marketing plan for 2010 yet? We’re more than a month in and your plans should be shaping up. I hope everyone has stopped hiding because that’s the first step. Don’t try to be invisible this year, plan to stand out.  And that means you will have to take some risks. Nothing’s accomplished – besides mediocrity – without taking risks. And, mediocrity does not sell products and/or serve your customers well. Plan to take smaller steps on a regular basis; it makes big challenges seem smaller.

So look at your company and see what differentiates it and start talking. Whether you choose new media (social media, blogging, email, etc.) or traditional media (TV, Radio, Direct Marketing, print, etc.) as your vehicle, you have to get out there and make some noise. If you haven’t changed your marketing creative in 2 years, it’s time to create a challenger. If you don’t have a budget, it’s time be an advocate for one.

Do you have a niche product or service? Those are perfect for the direct contact media such as email and direct marketing (not to mention social).

  • Build your opt-in email list on your Web site so you can communicate with people who are interested in your company.
  • Create a helpful white paper or
  • Develop offers for popular products and services to drive traffic to your Web site or store location.
  • Buy a specialty list and send some postcards or mini-catalogs out that showcase your unique products or services to people who are interested.

Here are some resources to help you: For new media – http://www.marketingsherpa.com/ and for a mix of old media and new – http://www.the-dma.org/index.php

2010 holds opportunities for all of us. We just have to go after them! And, please share with us what you’ve decided to do.