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partnership Archives - d.trio marketing group

Trust Your Gut

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In a world of “best practices” and striving to make decisions based on complete and perfect information one needs at times to step back and do a simple gut check on the issue or challenge at hand. We can all get caught up in the process and politics of the situation and lose site of what often is the simplest and most elegant solution.

We’ve got three partners at d.trio, and many people have asked us how you make a business work with three different perspectives on everything. We’ve found it to be an advantage. Not only does approaching decisions from multiple angles result in creative solutions, voting on issues is unanimous or 2-1. Either way, a decision is forced to be made. And doing something nearly always trumps doing nothing.

There is one caveat to the above. And that is if you are in the voting minority but have an extremely strong gut feeling on an issue, your minority vote may trump the others. This has only been invoked a handful of times in our 12+ year history, but has proven extremely beneficial in each case.

Gut feelings are a curious mix of experience, science, common sense and intuition. As such, they are difficult to explain and can seem contrary to what appears logical. They are, however, powerful and if used judiciously can steer a clear path through the storm.