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tina ilstrup Archives - d.trio marketing group

Cage Match: Pie vs. Cake

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Presenting the second in our Cage Match series. An occasional video posting of various d.trio team members squaring off about the little things we find to argue over. This time around Jordan and Tina bicker about dessert. We hope you are entertained and if you’d like to give us your opinions go right ahead and comment, or let us know on our Facebook page.

So here goes the first entry of what we hope will be many: d.trio Cage Match: Pie vs. Cake (link for mobile users)

Celebrate the Power of Positivity

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At first, I heard it. The footsteps of a co-worker buzzing by me at the pace of an Olympic-style racewalker, steam almost visibly pouring out their ears. Then I made eye contact and saw the frazzled look in their eyes. At that moment, I could relate – I knew a project was not going in their favor. There are the days I wish I had a “do-over” button.

Keeping a positive outlook at work is important, especially during busy times.  Research shows that employees with a positive mind-set have improved performance, productivity, creativity and engagement*.

I follow @LIVEpositivity on Twitter and Dailypositivequotes.com on Facebook to give me perspective. Just a few minutes each day reading these tweets and posts can make me laugh and inspire me, as well as remind me that my glass is half full.

As d.trio concludes the July word of the month, “Celebrate,” I challenge you to become a positive influence for yourself and your office.  Find simple things to celebrate and bring a little more positivity into your life. And then share your positivity with others. It’s contagious and can influence and change for the better.

Where will you find inspiration to make you smile tomorrow?

*http://hbr.org/2012/01/positive-intelligence/ar/1

-Tina Ilstrup is a senior account executive at d.trio marketing group

Social Media Saved Me From the Back to School Madness

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It used to be a simple list: #2 pencils, Crayola markers and a pencil box. Now, the list continues, with more and more supplies that schools used to purchase. Dry erase markers, Kleenex, and anti biotic wipes? As a parent, I’m afraid to look at school supply receipts; did you know the average spend for school supplies with K-12 students is now $688? Yikes.

Last year I made a promise to never again wait until the last minute to shop for back to school supplies. The 2011 nightmare started with one naïve mother of a 1st grader who had a crazy idea that school shopping would be fun. The story ended with frustration…plus, a blue “Friday Folder” instead of black one and off-brand markers instead of the requested 12-pack of Crayolas.

Fast forward to early summer, 2012. Social media saved me from back to school insanity. The discount stores and my friends started posting on Facebook that school supplies already hit the store shelves. Not wanting to be the last minute shopper this year, I decided it would be a great task for my husband and kids to do together! He came home sweating, surprised by the cost…and all of the supplies crossed off the list.

Back to school online purchases this year included a backpack and a pair of running pants. I’m not alone — a whopping 39.6% of back to school purchases are made online now, up dramatically from 10.9% in 2003.

I have a few online lessons for next year though. The backpack purchase was last minute – it had to be a one-strap backpack with neon colors. The outrageous shipping almost doubled the price. As for the running pants, I thought they came with a jacket. Oops. Online purchases are not without a few hiccups, right?

Did I buy enough new clothes for my child? Are 12 glue sticks going to last him the year? Will he think his backpack is still “cool” in April? And speaking of cool, will he be warm enough without a matching jacket to his running pants?

School has started, and my son made it through his first day. The back to school madness is over and, thanks to social media, was much less painful this year. Hello, holiday season. I trust social media will also let me know when I should start my present shopping!

P.S. Do you know of a school or teacher that could use $100 worth of art supplies? d.trio loves to support the arts, including budding artists. We are giving $100 in art supplies this month! Tell us about a worthy school or teacher on our Facebook page, facebook.com/dtrio or use hashtag #dtriolovesart on Twitter this month, and they could win $100 in supplies!

Sources:
http://blog.nrf.com/2012/07/26/bts-trends-2012/