RED. Got your attention?
We all know that red is one of the most attention grabbing colors in the spectrum, used for centuries (ok, decades) in eye catching bursts and to highlight text that has been designated as needing to POP! It is also the primary or main accent brand color for many companies, [...]
Campaigns I Loved 2012
Thinking back to 2012, I really loved the following ad campaigns for being smart, insightful, and fun to experience. What campaigns did you love from last year? Red Bull: Stratos What they did: Red Bull sponsored a mission to push the boundaries of human potential by breaking the record [...]
Marketing in a tech-driven world
We’re all aware of how much marketing has changed in 5 years and as a marketing company, d.trio’s looked for ways to marry traditional, paper-based tools and channels with digital counterparts. We’ve started seeing the term “Marketing Technologist” used to describe the tech expert in a marketing company or department, [...]
5 Simple Tips for Business Travel
Visiting out of town clients or pitching to a prospective client is extremely valuable in strengthening relationships and building new ones. Plus, it is fun to see people in person. Here are my personal tips to make your business travel as stress-free as possible: 1. Minimize clothes wrinkling and the [...]
It’s Art Month!
We've declared it Art Month here at d.trio. A time to make some, see some, be some art. We'll be featuring some guest bloggers during this month as well as exploring the creative side of some of our team. Like Jordan said, "I forget how interesting we all are." We [...]
Pinterest: 6 Do’s and Don’ts for Marketers
by Jordan Bainer, Senior Account Executive at d.trio All the internet is abuzz with marketing bloggers, social media experts, and data research firms extolling Pinterest for it’s ability to draw in users to visual stimuli and then drive them elsewhere to find more information and take action. It’s still considered [...]
The 12 days of marketing
The end of the year is a time of reflection and review, so the next time you find yourself humming along with the 12 days of Christmas, make it productive. Here’s a perfect opportunity to review and renew your marketing for next year. In the spirit of the season, here [...]
Marketing Intervention – 24 Hours Free
Can you feel the excitement in the air? What is it? Optimism? Growth? Creativity? Yes – it ’s the Marketing Intervention! On the heels of updating our brand and morphing our business, we decided we must share the creativity and momentum generated with some deserving company in need. Thus was [...]
Is comfort good?
I spent the weekend at an event that took me out of my comfort zones, and it made me think about the role comfort plays in our business and personal lives. During this event, I talked to a woman who wants her business to be at the top of her [...]
Eye tracking basics. Guest blogger: Alexandra Franzen
What do your customers really see when they read your website pages? Read on for illumination from Alexandra, our guest blogger extraordinaire who has an eye for interesting and pertinent information. When a customer visits your company’s website, what do they really see? The truth? A big fat “F.” Don’t [...]