I’ve never been one to walk into the office and hope the day would bring me nothing but predictable things. The year 2009 has been a year of change and change strikes fear into the hearts of many people. To me, change brings on a litany of things – growth, excitement, learning, getting out of comfort zones and a change of view.
It’s an exciting and terrifying time because so many new things have become a part of the marketing mainstream scene. We’re blogging, tweeting and meeting up on Facebook and LinkedIn. We’re having conversations about our brands with people who buy our stuff – whether we like it or not. This brings out the best and worst in people on both sides and time will tell where this takes the marketing industry as a whole.
However, for some people 2009 has also been a year of staying under the radar, non-communication and fear. It has caused people to stop talking, stop testing and stop trying new things with their marketing. Marketing budgets were slashed, causing some companies to get creative and some to hide – a strange dichotomy. It’s been a year of extremes in many ways. So how do we move carefully or purposefully into 2010? How do we embrace challenge at hand and conquer it?
At d.trio, we plan on doing what we’ve been doing, only more of it. We started with our “Keep Talking” campaign and added different communication points and media as the year went on with an emphasis on keeping those communications line open. As a company, you need to understand the best way to get in front of your customers (it may be many channels that work together) you need to open the communications again and start talking to your customers and prospects.
There is nothing more counterproductive to visibility than hiding (duh). Get out there and make a plan. Allocate some dollars to your success. Try some new techniques and test new media. If you’re an agency, here’s a good blog to follow: http://fuelingnewbusiness.com/2009/11/05/twitter-list-agencies-on-twitter/
Here’s a link if you’re a bank interested in what other banks are doing: http://mashable.com/2009/09/11/banks-social-media/
And here’s a list of the Top 10 most mentioned topics on Twitter to inspire you:
But don’t stay invisible, unless that’s what you want to be – the brand that no one knows or sees. Call if you need help, but regardless we’d love to hear from you. Let us know what you are doing and follow us on Twitter, LinkedIn and Facebook.