How well do we pay attention?
I recently discovered by taking an online assessment that my attention span might be a tad less than I had previously thought. How can this be? I work in marketing. We all know that this business requires meticulous attention to detail and I pride myself on my ability to multitask [...]
RED. Got your attention?
We all know that red is one of the most attention grabbing colors in the spectrum, used for centuries (ok, decades) in eye catching bursts and to highlight text that has been designated as needing to POP! It is also the primary or main accent brand color for many companies, [...]
Working Words: Creating Compelling Copy for Today’s Consumers
Nobody reads anymore. We both know it. Even now, you’re scanning ahead for the juicy bits. The average attention span for readers is 2.6 seconds. Plus, today’s consumers have the power to choose where they spend that 2.6 seconds. So what’s a copywriter to do? How do we get – [...]
Proven Attention Getters – Management Perspective
In spite of many reports to the contrary, marketing through traditional channels is still very much alive. Clearly, newer channels (digital, web, social etc.) are being successfully employed throughout the marketing landscape, but proven methods of marketing communications continue to grab prospects’ attention and drive marketing results - often in [...]
Attention is in short supply
What do diamonds and attention have in common? Scarcity. Advances in communication technology have allowed us to accomplish so much on the go with easily shared and chronicled collective knowledge. According to a recent 2012 Pew Internet study, 85% of all American adults own a cell phone and 67% of [...]
Your attention please
Welcome to March. Not the most popular month on the calendar but March at least does hold the promise, (or sometimes broken promise) of Spring. March also hosts the madness of thousands of basketball games, and if you live in Minnesota, the threat of at least one huge snow storm [...]