cat[&]tonic

Month: May 2013

The Latest In Outrageous

It’s been a very interesting month. We have a few stories for you: Google Glass has been gaining major traction and raised questions about privacy and security. YouTube announced the launching of its first paid channels that target an ever-growing market of “cord cutters”. Lab created hamburgers, the taste won’t [...]

By |May 31, 2013|Categories: Newsletter|

Outrageous marketing ideas gathered from ‘round the Web

We live in an age when marketing messages are ubiquitous. They’re on gas pumps, Facebook pages and woven into our clothes. As a result, marketers must work harder than ever to stand out. One approach is to go for the outrageous. By outrageous, we mean anything that is highly unusual [...]

By |May 31, 2013|Categories: Newsletter|

Beam Me Up Scotty

You would think that there was some type of cross-promotion with Star Trek: Into Darkness for this outrageous story… but there isn’t. Thousands are getting the opporutinty to participate in a privately funded colonization of Mars. Yes, that Mars. The program named Mars One will send four lucky (or unlucky [...]

By |May 31, 2013|Categories: Newsletter|

What we’re up to

With the late arrival of Spring, our normal outdoor activities have been replaced with indoor entertainment. Here are the books and movies that haves been occupying our team’s free time: Fred Most recent movie: Mud - Two teenage boys encounter a fugitive and form a pact to help him evade [...]

By |May 31, 2013|Categories: Newsletter|

Product placement – outrageous or not?

Overall, do product placements in media add or subtract from the experience? Product placements promote the brands willing to pay for the screen time and also create a more “realistic” cinematic experience. We’re bombarded with messaging in our normal lives; it’s logical that movie and television characters would also be [...]

By |May 28, 2013|Categories: General|Tags: , , , , , |

Outrageous Marketing That Paid Off

Sometimes, marketing campaigns break the rules and go against conventional knowledge in order to make a point or build awareness. Since this month’s theme is all about “outrageous ideas”, what better way to celebrate that theme by talking about risky marketing tactics that paid off? Doritos Crowdsources It’s Advertising Back [...]

By |May 22, 2013|Categories: General|Tags: , , , , , , |

3 fresh trends in food, funding & technology

Trends are always changing (that’s why they’re called trends). Sometimes trends can give a glimpse into what the future holds. It’s a dynamic world out there and I’m here to give you a snapshot into some of the freshest trends in funding, food and technology. Kickstarter is fundamentally shifting the [...]

By |May 1, 2013|Categories: Newsletter|Tags: , , |
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