We engage our friends, family, acquaintances, colleagues, and random strangers on a daily basis. With the merger of social media into our day-to-day lives, marketers now have vast amounts of data to determine the influence of individuals. What does all that interaction say about you?
Klout measures all your activity across multiple social media outlets to generate a score that they equate to influence. Some companies have been known to review a job candidates Klout score before making hiring decisions.
PROskore and Kred are similar to Klout but use slightly different methodologies to measure and report social media influence.
So, what category are you? Socializer, Taste Maker, Feeder? Sign up for a Klout account and find out.
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-Jordan Bainer is a senior account executive at d.trio marketing group