Surprisingly Successful Halloween Office Pranks
Fred is one of d.trio's founding partners. And our resident comedian. I’ve been known to be somewhat of a prankster (no, really) and have a couple office pranks from my repertoire that were particularly effective. The rubber bat. I had a jumpy coworker that startled easily. Someone had brought in [...]
A few tips to improve your photographs.
Tim is an Assistant Account Executive at d.trio. It's been said that the best camera is the one you have on you. That's a very true statement, considering that you can't take a photo unless you have a camera on you. There are a couple easy ways to make photos [...]
Real time marketing makes for a pleasant surprise.
Patrick Bettenburg is currently working with d.trio as an Account Executive. A radio commercial I heard recently is a great example of how marketing in the moment, done well, can be very memorable. I had just read the ADWEEK article Real-Time Rules that highlights several national successes of this marketing [...]
We’re Designed to Crave the Unexpected
Patrick Bettenburg is currently working with d.trio as an Account Executive. This month our word is Surprise and with Halloween around the corner, tricks, treats, and surprises are top of mind. A recent blog reminded me of the value that the element of surprise is as a marketing strategy. Titled [...]
Brain strained? Improvise!
“C’mon people, focus”! Ever heard that statement when you’re trying to solve a gnarly problem or dream up a creative strategy? In fact it’s most often the opposite of what you should do. Cognitive effort is highly focused, logical thinking activity that draws a ton of energy. It also makes [...]
Sweet Ideas
Fiserv has created a fun and memorable way to reach out to sales prospects in the financial services industry. The direct mail campaign began with a filled candy jar and a candy themed message about Fiserv’s capabilities. Each quarter a candy refill package is mailed. Each mailing series ties in [...]
Management Perspective
Recently I watched a short creative morning talk by Seth Godin. Speaking about his marketing career, he said he wasn’t a strategic marketer until well into his career, maybe 10 years – it changed his world and the experience of his customers. It’s an interesting take on what’s considered a [...]
The History of…everything (infographic)
Today's marketing universe has been built block by block throughout time. Here's a look at some of the major technology advances, milestones, and key brand moments that got us where we are today.