Monthly Archives

December 2013

Make 2014 the Year of the Union

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While many happy couples get engaged over the holidays, at d.trio we recommend a blissful start to the New Year by marrying your marketing efforts in ways that yield useful, performance-based metrics and fuel brand strength all year long. Ready to build some powerful unions in 2014? Here’s how:

1) Unite business strategy with marketing efforts and metrics
Sure, it sounds obvious, but many companies work in silo-fashion. Knowing what’s most important to top executives and communicating this business strategy to your entire marketing organization helps unify your marketing strategy. When it comes to metrics, do you know what indicators are most relevant to your board of directors? Don’t bog them down with big data that disinterests them. Ensure your marketing initiatives, and your measurement criteria, are delivering on their expectations, while emphasizing the business value of your marketing activities.

2) Unite traditional direct mail campaigns with digital analytics
For many regulated industries, direct mail is the primary tool for personally engaging customers and prospects. But, that doesn’t mean digital analytics need to be ignored for this traditional in-home channel. Custom landing pages are one of the smartest ways to marry your offline tactics with online efficiencies.

A few best practices of custom landing pages:

  • A short, easy to key-in URL
  • Campaign-specific content with actionable step to increase conversions
  • Noindex meta tags to protect data integrity and make tracking easier, add  <meta name=“robots” content=”noindex” > to your custom landing pages

By driving direct mail prospects to custom landing pages, you can more easily track number of visits to site, visit duration, campaign conversions, and use a/b testing to refine variable data messages. You get the power of direct with the data of digital all in one campaign.

3) Unite brand messaging with blog content and social media

A comprehensive, up-to-date brand messaging platform provides an arsenal of support for blogs and social media. Uniting your brand communications framework with your content strategy allows you to populate your blog’s editorial calendar with a host of topic ideas to help hit your target number of posts. In addition, spring boarding from your brand messaging platform ensures your blog content is aligned with the value drivers and personality of your brand. Filtering your social media postings through your brand platform offers more worthwhile engagement by ensuring increased relevancy and focus. When social media posting reinforce brand strategy in the manner most suited to the social channel’s audience, missteps and reputation-hindering slips are eliminated.

Looking to unite your marketing for greater effectiveness and performance in the New Year? Give us a ring.

Introducing Patrick Bettenburg

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Patrick is the newest addition to the d.trio team, joining us as an account supervisor. We asked him a few questions so we can all get to know him better.

The ad tagline that best sums up my approach to life is:
You have to believe!

If I were a top-secret government agent, my code name would be:
The Conductor

If I could rule the Internet for a day, I would:
Kill off the spam and all the involuntary tracking.

I wish cars could run on:
water – or better yet, political promises

I keep myself balanced by:
spending time with my family and friends

What profession other than marketing would you like to try?
Would love to have been an architect

What is the best book you’ve read recently?
The B2B Social Media Handbook

Which talent would you most like to have?
I wish I could draw

Where (besides MN) would you love to live?
Florida or Hawaii close to or on the beach

If you died and came back as a person or thing- who/what would that be?
An eagle

d.trio marketing group favorite holiday traditions:

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Here are our favorite holiday traditions. What are yours? Tweet us using #d3tradtions.

Mary: I bake Grandma’s bread recipe each Christmas to share with my relatives.

Victoria: Midnight Mass at the beautiful Basilica of St. Mary in Minneapolis.

Tina: My family holiday tradition: We give money to the grownups, pooling it all into a fund. When there’s enough saved, we take a trip together.

Patrick: Christmas Eve with my family: 8 bros & sisters, 7in-laws, 20+ nieces & nephews, 4 great-n/ns. Dad always says: It’s a whole lotta holly jolly!

Maureen: We normally visit relatives in Mankato and the Kiwanis Holiday Light show in Sibley Park is amazing. If you go, please bring a non-perishable food item for the local food shelves.

Tim: Making hot apple cider and adding a little cinnamon schnapps on the extra cold nights.

Fred: My favorite holiday tradition is making a turkey outside on a real charcoal Weber grill for Christmas Day dinner – easy and delicious!

Sheryl: Family breakfast by the tree on Christmas morning


Megan: Reflect on the past, plan for the future, raise a glass w/ family and friends, eat Beef Stroganoff and fave cookies from childhood. #d3tradtions

Beth: Mexican food for Christmas Eve.

Melinda: Heading to Macy’s to walk through the holiday display and stopping for gingerbread cookies afterwards…

d.trio’s d-tree-o december

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This month on Facebook we’ve been having some fun with our logo. It was Tina’s idea originally, coming to her in one of those flashes of brilliance that make us all jealous. d.trio. d-tree-o.

We were all intrigued by the idea, and a little ashamed it took us 13.95 years to come up with it. We’re halfway through the month and going strong on the variations. We’ve asked for, and gotten, some help from friends and kind strangers, but if you have ideas or a favorite tree you’d like to share, let us know. Below are the first…many…stay tuned on Facebook for the rest of them. Or go there to check out the photo album call d-tree-o december.


Putting PowerPoint On A Stage

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by Maureen Dyvig, partner at d.trio

PowerPoint. We love it. We hate it. We love to hate it…especially when it makes that occasional font size, bullet shape or spacing decisions for us.

Most of us, however, rely upon it to help us in a multitude of expressions. We sit in meetings and review slide after slide of information and it serves the purpose of helping us to present details in an organized way. We love this about it.

This all changes when speaking or presenting to a group. If you are standing at a podium, the rules of PowerPoint should change dramatically. Although it can still serve as a organizational tool, the presenter must resist the habit of relying on PowerPoint as a crutch filled with bulleted items to simply help them remember the points they intend to make.

According to Robb High, new business consultant, when addressing an audience the PowerPoint slide should contain no more than 10 words. Think of the slide as a bill board. When this shift happens the presenter becomes story teller and your audience would much rather hear a story than read bullet points.