cat[&]tonic

Month: January 2014

Management Perspective

Our word of the month for January is “Identify” and we chose it for a number of reasons: At the end of the year we like to identify things we've accomplished, and what needs to change. At the beginning of the year and it’s time to identify goals for the [...]

By |January 29, 2014|Categories: Newsletter|

2014 Global Design Trends

As a creative agency, we like to keep pulse on design trends.  Shutterstock, a technology company providing photos, illustrations and videos to creative professionals worldwide, has identified the following trends for the 2014. 1) Authentic and candid photography. Photos will feature a filtered look and subjects in real-life settings. 2) [...]

By |January 29, 2014|Categories: Newsletter|Tags: , , , |

Tech Trends January 2014

Every January the annual Consumer Electronics Show is held in Las Vegas, NV.  Here are the top technology trends identified for 2014: 1) Goodbye 3D televisions.  Hello Ultra High Definition televisions.  Whether due to timing, the economy, or market positioning, the 3D televisions never got momentum.  However, the new super [...]

By |January 29, 2014|Categories: Newsletter|

d.trio’s 2014 New Years resolutions

Mary: My New Years resolution is to drink more champagne Victoria: I believe in intentions vs. resolutions... Tina: PURGE the things from my life that I do not need or want. And sign up for automatic bill pay. Patrick: This year I’m going to eat better, and attend more marketing [...]

By |January 29, 2014|Categories: General, Newsletter|

Identify your point of difference

If you are looking to improve your brand for the New Year, one of the most important things a marketer should do is to identify their key point of difference. While it may sound like basic marketing advice, it sometimes gets lost in benefit-focused campaigns. However, it is critically important [...]

By |January 29, 2014|Categories: Newsletter|Tags: , |

Manage your Greatest Asset

No, we’re not talking about insurance. We’re talking about your customer data. Careful management of your customer data is one of the smartest things you can do for your business. Customer marketing should be at the core of your business development plans. Whether you are a B2B or B2C business, [...]

By |January 29, 2014|Categories: Newsletter|Tags: , , |

Has Online Learning Changed Your School’s Recruitment Footprint?

Expanded Market Areas Raise New Challenges for College Marketers By Gary McVey The growth of online learning programs, including hybrid, low-residency and other variations, has created new opportunities and challenges for many colleges and universities, as well as higher education marketers. The part-time adult student market is now one of [...]

By |January 3, 2014|Categories: Higher Education|Tags: , , |
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