cat[&]tonic

Month: February 2014

Re-igniting your creative spark: Focusing on the big Idea.

As creatives, the goal in any piece you create is to tell a story—a story that is either useful, entertaining, or beautiful. Perhaps all three, if you’re lucky. And while that’s a lovely objective, sometimes the creative well runs dry, and ideas don’t come so easily. When this is the [...]

By |February 27, 2014|Categories: Newsletter|

Featured Work

Being prepared for opportunity is one of the best advantages of having quality branding and messaging. We recently saw how this can be very effective when one of our clients wanted to do something cool at their banking industry conference to promote their new online services platform. The timing was [...]

By |February 27, 2014|Categories: Newsletter|

Our trip to Google

As agency owners we sometimes have access to some pretty nice perks. One such perk happened a few weeks ago when we got to visit Google headquarters in California. The first thing we saw as we pulled up in the bus (there was a group of us) was the driverless [...]

By |February 26, 2014|Categories: Newsletter|

5 Ways to a Better Headline

The digital world has changed the way marketers and advertisers write. For better or worse, it has changed. We now have to bend to the will of SEO and the almighty Google. Headlines have gotten stale and boring. It’s time that we start making it a priority  to write compelling [...]

By |February 26, 2014|Categories: Newsletter|

Sometimes it all goes horribly wrong

So. Yeah. The last few days have been rough on the d.trio blog. Those of you who were watching, and I know some of you were because you emailed or called (Hi, Les, thanks), know that sometime early Monday this blog, well, imploded. I've been working with web files and [...]

By |February 11, 2014|Categories: General|

Three Tips for Marketing Your Online Degree Programs

By Gary McVey Our January blog post focused on how online learning programs greatly expand a university’s recruitment footprint, and how this impacts college marketers. Now let’s move into tactics for effectively marketing online programs. Since all of our options won’t fit in one blog post, let’s focus on three [...]

By |February 10, 2014|Categories: Higher Education|Tags: , , |

d.trio’s 2014 New Years resolutions

Mary: My New Years resolution is to drink more champagne Victoria: I believe in intentions vs. resolutions... Tina: PURGE the things from my life that I do not need or want. And sign up for automatic bill pay. Patrick: This year I’m going to eat better, and attend more marketing [...]

By |February 5, 2014|Categories: General|
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