Starting next month this newsletter will get a new look, and with it, a new section. We haven’t settled on a name yet but “Link-a-Roo, More for You” has been excluded from the competition. This new section will be a collection of links and further reading on current issues in marketing that we think you’ll find interesting or helpful. As a preview, here are a few representative entries:
The ROI of Branding in Banking:
http://thefinancialbrand.com/38353/the-roi-of-branding-in-banking/
The EY Global Consumer Banking Survey (PDF): http://www.ey.com/Publication/vwLUAssets/EY_-_Global_Consumer_Banking_Survey_2014/$FILE/EY-Global-Consumer-Banking-Survey-2014.pdf
24 Things to Consider When Designing/Developing a Website: http://socialmediatoday.com/seth-rand/2231291/24-things-consider-when-designing-and-developing-website