Monthly Archives

April 2014

It’s All Good in the Neighborhood

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We love going to visit our clients. But we also love it when our clients come to visit us.  We like showing off our office digs and giving our clients an inside peek into our work environment. However, we know that is not always possible – schedules, budgets, logistics- you name it. So for those of you who have not been onsite at d.trio, or maybe never even set eyes upon Minneapolis, we thought we would give you a little insight into our neighborhood of 13 years.

We are located in the North Loop, which is the fastest growing neighborhood in Minneapolis and quickly becoming a trendy hot spot. The newly named North Loop is located in what is more commonly known as the Warehouse District, a historic district just blocks away from the Mississippi River that was the city’s shipping hub for years. But those days are gone. Say hello to the world class Minnesota Twins baseball stadium, a multitude of outstanding restaurants, hip bars, unique retailers, high-end condominiums and lofts, thriving businesses and the new Target Field Station (the Interchange) rail transit station and community gathering space.

Image via

Image via http://minnesota.twins.mlb.com/min/ballpark/

So hop on a bus, hop on a train or hop on a plane and come and see us. Take in a ball game starting April 7th with the kickoff of the Minnesota Twins season home opener against the Oakland Athletics. Or later this May, take in a concert, pre-game event, street fair or picnic lunch at the new community destination, Target Field Station.

We’ll be here. Hope to see you soon!

For more information:
http://northloop.org
http://minnesota.twins.mlb.com/min/ballpark/
http://www.theinterchange.net

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A Marketing Plan (Hold the Stress) in 3 Easy Steps

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Raise your mouse finger if you’ve stressed out over your company’s marketing plan. If you haven’t, feel free to skip along, Übermensch. But for the rest of us, there’s good reason. Marketing trends have a shelf life shorter than a loaf of bread.

But fret not. Follow these three tips and you’ll be well on your way to marketing success—and ready for the next marketing trade wind to blow in.

1) Define your goals.

Sounds simple, right? All you’ve got to do figure out how marketing can support the shifting (and sometimes competing) priorities of your company. On budget. Now. Yesterday.

So, yes, setting goals is difficult—but not impossible. Figure out your business objectives first and tactics second. Ask yourself what you want to accomplish. Then start with that.

Which brings us to our next point…

 

2) Start small.

You know when you have a to-do list of 20 projects around your house, you somehow end up on the couch binge watching Netflix? Same thing happens with a marketing plan. If you try to do too much at once, chances are you will accomplish little.

But focusing on a small section of your goal increases the chances you will start—and, more importantly, finish what you started. Want to increase your social media presence? Check out what your customers respond to online. Hoping to start a blog? Create a one-week content calendar.

 

3) Get help.

Help is out there. Lots of it. Now use it.

Look at it this way: People use your company because you’re really good at your particular industry, right? Same goes for marketing help. From blogs to agencies (us, for instance), there’s an unlimited amount of help out there.

But beware. The cheapest isn’t always the best. The first result doesn’t always have all the answers. Spend some time researching, and figure out what makes sense for you. With some time, you’ll have a couple blogs you trust and an agency you can count on.

Want some more tips on maintaining your sanity in the ever-changing marketing world in which we’re living? Contact us.

Management perspective

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For the sake of our sanity it was nice to get out of the brutal northern winter that’s overstayed its welcome. So we went to Atlanta where there is spring (and actual flowers). The need to see spring is a primal one and it coincided nicely with a client brand update that freshens their brand look and feel. Is this truly a coincidence? I think not. After the nose-to-the-grindstone marketing that we do all winter, creative ideas pop up in the spring like flowers, refreshing us and we want and need to pay attention to those ideas. SunTrust already had a sun-kissed brand, but the update took it a step further to make the banking brand more accessible, personal and warm, like spring. We had a great time there, reminded that face-to-face meetings are not dead, spring is for renewal, and it’s a great time to update your brand. Kudos to SunTrust and thanks for sharing your optimistic spring outlook with us if only for a day.

Featured Work

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d.trio is a proud partner of the University of Minnesota. One of our most recent projects with the U of M includes a custom landing page and an SEM campaign, promoting information sessions for the Professional M.A. In Strategic Communication. The tagline for the campaign is, “Every career has a turning point. Make this yours.”

See the landing page here: Sjmc.umn.edu/turningpoint

sjmc