![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
The Psychology of Color in Marketing and Branding
The psychology of color and how it influences consumer behavior is a fascinating part of marketing. The challenge for marketers is that it is also controversial. Much of the information published is not backed by factual data. However, the most reliable research in this area pertains to color theory and [...]
EMV or not EMV, That is the Question
EMV chip technology has become more prevalent in the news lately, primarily due to recent massive credit card data breaches at some national retailers. There is a general lack of education in the market surrounding this technology and how it is now affecting and will more significantly affect card marketers [...]
