the d.trio 2014 boat trip on Lake Minnetonka
We all had a blast. Thanks so much to the clients who attended! And here's the pics:
Is your higher ed institution on Instagram? It should be.
Sure, everybody and their grandmother has a Facebook page these days. But how’s your Instagram presence? According to a recent Advertising Age poll, brand posts on Instagram are getting TWICE the number of interactions (likes, comments, shares) as those on Facebook. Clearly, Instagram is one of the most popular, fastest-growing [...]
Business Etiquette in the Technology Age
Technology has dramatically changed almost every aspect of our daily life – from the way we wake up in the morning, the way we get our information, the way we communicate to the way we spend our free time. The list is endless and ever changing. Recently, I started taking [...]
Management Perspective
Rain. “I like it when it rains hard. It sounds like white noise everywhere, which is like silence but not empty.” ― Mark Haddon, The Curious Incident of the Dog in the Night-Time First of all, if you’ve not read this book, it’s a great novel written from the viewpoint [...]
Like this post if you love homework… More teachers adopting Social Media in the Classroom.
With school starting this week, the d.trio staff engaged in a lively conversation about academics and new trends in school. As someone who has not seen the inside of a classroom in a few years, I was floored when one of my colleagues mentioned that schools and teachers have embraced [...]
Featured Work: The Carlson School of Management
The MBA admissions team at the Carlson School of Management sought an outside agency to re-create their recruitment brochure. Their goal was to find a fresh, more modern voice, look and feel. d.trio envisioned a lighter, brighter overall look for the piece, with more conversational messaging that ultimately spoke to [...]
Devil in the details – 5 signs you’re in too deep
Details – if you’re a detail person like me, you know they are important. They will dog you if you don’t pay attention. But, how much is too much? When do you know you’ve done your due diligence and how do you know it’s time to edit? The funny thing [...]
Three Simple Ways to Make your School’s Videos More Effective.
By Gary McVey While higher education marketers have more tools than ever to communicate their messages, the good old-fashioned medium of moving pictures is still one of the best. Video has always been a powerful way to express emotion, authenticity and a sense of place. By combining it with today’s [...]
Don’t Confuse Discounts with Customer Service
I heard from a banker friend of mine the other day about his frustration with his commercial bankers’ habit of waiving fees for “good” customers. This practice is often viewed by the “donator” as providing good customer service, but in fact has the opposite effect of commoditizing service overall. Service [...]