cat[&]tonic

Month: August 2014

Is your higher ed institution on Instagram? It should be.

Sure, everybody and their grandmother has a Facebook page these days. But how’s your Instagram presence? According to a recent Advertising Age poll, brand posts on Instagram are getting TWICE the number of interactions (likes, comments, shares) as those on Facebook. Clearly, Instagram is one of the most popular, fastest-growing [...]

By |August 27, 2014|Categories: Newsletter|

Business Etiquette in the Technology Age

Technology has dramatically changed almost every aspect of our daily life – from the way we wake up in the morning, the way we get our information, the way we communicate to the way we spend our free time. The list is endless and ever changing. Recently, I started taking [...]

By |August 27, 2014|Categories: Newsletter|

Management Perspective

Rain. “I like it when it rains hard. It sounds like white noise everywhere, which is like silence but not empty.” ― Mark Haddon, The Curious Incident of the Dog in the Night-Time First of all, if you’ve not read this book, it’s a great novel written from the viewpoint [...]

By |August 27, 2014|Categories: Newsletter|

Featured Work: The Carlson School of Management

The MBA admissions team at the Carlson School of Management sought an outside agency to re-create their recruitment brochure.  Their goal was to find a fresh, more modern voice, look and feel.  d.trio envisioned a lighter, brighter overall look for the piece, with more conversational messaging that ultimately spoke to [...]

By |August 27, 2014|Categories: Newsletter|

Don’t Confuse Discounts with Customer Service

I heard from a banker friend of mine the other day about his frustration with his commercial bankers’ habit of waiving fees for “good” customers. This practice is often viewed by the “donator” as providing good customer service, but in fact has the opposite effect of commoditizing service overall. Service [...]

By |August 7, 2014|Categories: General|
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