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d.trio’s 15th anniversary
How does a company sum up 15 years of business? Fifteen years – that’s 180 months, 780 weeks or 5479 days. How much can you accomplish in that time if you put your mind to it? For d.trio it all started with three partners who love marketing and had a [...]
Management Perspective: multitasking
I was at a seminar for Mindfulness in Business recently where the question was asked, “How many of you are really, really, good at multi-tasking?” Nearly everyone raised their hand. We’ve all seen the data about the destructive force of multi-tasking, the research that shows it adds stress, creates memory [...]
Is an Ad on the Big Game Worth the Big Bucks?
The Super Bowl, the most watched television event of the year, provides the rarest of opportunities for marketers – an environment where the ads are also programming. Where else can you put your product or service or image in front of an estimated 368 million eyeballs (assuming two per viewer) [...]
Demographics are so 2012
-by Danette Knickmeier, account executive at d.trio I recently stumbled upon an article with this headline and description: POST-DEMOGRAPHIC CONSUMERISM | People – of all ages and in all markets – are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined [...]
