cat[&]tonic

Month: February 2015

Shedding light on brand

The subject of brand has come up lately in several contexts, giving us the impetus to focus and get in-depth with the subject in writing. There are many ways to look at a brand because there are so many elements of it that can make or break how people view [...]

By |February 25, 2015|Categories: General, Newsletter|

Agency News – new clients

Several new companies have been added to the client roster recently at d.trio. The new business spans verticals including financial services, higher education and professional services. The new work is spread across several marketing channels. We’re currently doing B2C direct mail and email for a multinational insurance company, a direct [...]

By |February 24, 2015|Categories: Newsletter|

Featured Work: The Informatics Group

A fresh perspective on an existing website. In 2014, d.trio was instrumental in helping The Informatics Group revitalize their brand. We partnered with our client to re-establish the brand’s meaning and reposition The Informatics Group as a leader in highly specialized IT consulting. A natural next step for The Informatics [...]

By |February 23, 2015|Categories: Newsletter|

In a creative rut? Try these tips.

When you’ve got a creative problem to solve quickly, it’s easy to fall back on old habits—and recycle those tried and true solutions that have worked again and again. But when it comes to creativity, originality is the key. So how do you keep your ideas fresh—especially when you’re faced [...]

By |February 23, 2015|Categories: General, Newsletter|

Management Perspective

As I reflect on the 15 years d.trio has been in existence, I think about all of the changes marketing (and the world) has gone through. It seems we do everything differently – it’s all electronic now. 15 years ago I had just gotten my first cell phone. We started [...]

By |February 23, 2015|Categories: Newsletter|

My first day – Melissa – microblog

On my first day I met the entire d.trio group, had my first team meeting, and of course – out to lunch with everyone.  A great way to start!   Melissa is director of business development at d.trio.

By |February 12, 2015|Categories: General|
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