Shedding light on brand
The subject of brand has come up lately in several contexts, giving us the impetus to focus and get in-depth with the subject in writing. There are many ways to look at a brand because there are so many elements of it that can make or break how people view [...]
Agency News – new clients
Several new companies have been added to the client roster recently at d.trio. The new business spans verticals including financial services, higher education and professional services. The new work is spread across several marketing channels. We’re currently doing B2C direct mail and email for a multinational insurance company, a direct [...]
Featured Work: The Informatics Group
A fresh perspective on an existing website. In 2014, d.trio was instrumental in helping The Informatics Group revitalize their brand. We partnered with our client to re-establish the brand’s meaning and reposition The Informatics Group as a leader in highly specialized IT consulting. A natural next step for The Informatics [...]
In a creative rut? Try these tips.
When you’ve got a creative problem to solve quickly, it’s easy to fall back on old habits—and recycle those tried and true solutions that have worked again and again. But when it comes to creativity, originality is the key. So how do you keep your ideas fresh—especially when you’re faced [...]
What’s in a name? Why some professional services firms are opting for shortened names.
Recently, we at d.trio had the pleasure of working with a new client, a law firm interested in rebranding and repositioning itself in a more modern market place. Although a name change was not part of the original re-branding assignment, it was brought up as somewhat of a sidebar in [...]
Management Perspective
As I reflect on the 15 years d.trio has been in existence, I think about all of the changes marketing (and the world) has gone through. It seems we do everything differently – it’s all electronic now. 15 years ago I had just gotten my first cell phone. We started [...]
My first day – Melissa – microblog
On my first day I met the entire d.trio group, had my first team meeting, and of course – out to lunch with everyone. A great way to start! Melissa is director of business development at d.trio.
My first day – Melinda – microblog
I started freelancing with d.trio 14 years ago, after working with the 3 d’s at a previous Design Firm. I was excited to work with them all again!
My first day – Fred Driver – microblog
Spent my first day at d.trio partly under a desk in Megan’s house, plugging and unplugging the fax and phone lines on a shared outlet.