By Published On: April 13, 2015

I admire hipsters. A friend recently called me one because of my bike-riding tendencies and occasional thrift-store shopping habit. But in all truth, I’m a little too old to be a “real” hipster.

But I admire them because they reject mainstream culture. I have nothing against mainstream culture, but sometimes getting away from it can really help you stand out. Kind of like a bearded, skinny-jeans-wearing 20-something who inadvertently finds himself in a suburban Wal-Mart.

I think direct mail has become the “hipster” of the marketing world. Every marketer who knows anything knows that digital marketing is a great way to find and communicate with your target customers. And why not – it works!

But what many marketers may have forgotten is that direct mail – mail that actually goes through the postal system – could be a really great addition to their marketing plan. Because it stands out more now than every before.

Direct mail isn’t cheap, especially compared to email. So a lot of companies have stopped using it. Which is precisely why some should start.

Here’s an article about how a few different companies have used it to their benefit. Maybe yours could too.

But don’t tell too many people, or everyone will start doing it. And then how would you stand out?

About the Author: Danette Knickmeier

Danette Knickmeier
The number of hats Danette wears at the agency rivals the number of toppings you can put on a pizza. Now seven years into her second residency at cat&tonic, she enjoys putting her many talents to use, including (but not limited to) account services, project management, strategic planning, copy and content writing, general operations, and snack ordering. Her wicked planning skills and natural ability to keep projects on task—without annoying all parties involved—make her our go-to, get-it-done person. Danette’s first stint at [c&t] lasted six years before she got the itch to try on a few larger agencies for size. She grew professionally and made several life-long friends in those days, but she missed the small agency vibe and was eagerly welcomed back by her life-long [c&t] friends.
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