cat[&]tonic

Month: April 2015

Marketers could learn something from Hipsters

I admire hipsters. A friend recently called me one because of my bike-riding tendencies and occasional thrift-store shopping habit. But in all truth, I’m a little too old to be a “real” hipster. But I admire them because they reject mainstream culture. I have nothing against mainstream culture, but sometimes [...]

By |April 13, 2015|Categories: General|

Agency News – This week in the life

Since the recession, the agency business is in constant flux, which makes it interesting, fun and challenging. Here is this week's snapshot of what we're doing at d.trio: 1 new project kick-off meeting New business conversations, meetings and proposal work A presentation of (awesome) creative to a new client (happy [...]

By |April 2, 2015|Categories: Newsletter|

Featured Work – Alliance Bank

After eight years, Alliance Bank realized it was time for a new website. Working closely together we developed a stunning new site featuring a home page with dramatic imagery that encourages visitors to move deeper into the site by offering a simple binary choice between Individual and Business banking. Have [...]

By |April 2, 2015|Categories: Newsletter|

Email Benchmarks and Trends

We love looking at statistics and trends in marketing, so when this paper came across our digital desktops, we dug in. Listrak has put together some benchmarks and trends for retail email marketing to an opt-in customer list and we've designed an infographic of some of the highlights. Overall the [...]

By |April 2, 2015|Categories: Newsletter|

Pantone Easter Eggs from McCormick

If you've worked with or are a graphic designer you know we're a little obsessive about color and the Pantone system is our number one reference. Since it's Easter time we were wondering if there was a way to dye our eggs in our favorite Pantone colors. Turns out McCormick [...]

By |April 2, 2015|Categories: Newsletter|

Management Perspective – Tagline Tips

Creating a powerful, meaningful and memorable tagline is a tricky creative challenge. Done poorly, it falls flat and fails to bolster your brand position. Done well, it serves to significantly elevate your brand and help you stand out from your competition. When developing tagline options, strive for the three C’s [...]

By |April 2, 2015|Categories: Newsletter|
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