According to the Internet, the hipster and his overly grown-out beard is dead. Introducing the newest term Millenials have given birth to; the Yuccie. One part old- fashioned yuppie (think Christian Bale’s character in American Psycho) and one part hipster. Most importantly, the Yuccie identifies as a creative. Case in point, the term Yuccie is actually short for Young Urban Creative.
In an article written by David Infante posted on Mashable.com, he explained that a Yuccie acts as a cross between “the yuppie’s new money thirst for yachts and recognition, and smoke-laced individualism. Then sprinkle on a dose of Millennial entitlement.” Sounds annoying.
According to recent articles on the subject, Yuccies seek jobs where they can both earn a decent living and be fulfilled by their tasks. In short, the modern day yuppie (we are calling Yuccies) seek creatively influenced jobs that stimulate their minds as well as passions – BUT the jobs must also pay for their expensive iPhones and electric cars while providing some extra cash to spend sipping microbrews and craft cocktails on the weekend. Wait… This is starting to sound familiar to us.
Does that make all of us in marketing Yuccies? If you’re not sure, here’s a “definitive” list to help you:
If you’re checking any of these boxes, you may be a yuccie. Be honest…
- Owns multiple copies of Freedom by Jonathan Franzen
- Doesn’t like gentrification in theory; loves artisanal donuts in practice
- Really wants to go to Austin soon because hears it’s incredible
- Takes boozy painting classes
- Used to be “in banking” and occasionally still pronounces finance “fuh-nontz”
- Avoids visible tattoos (not a prudent career move)
- Loves Seinfeld even though it went off the air when they were 16
- Gets the NYT Weekend Edition but doesn’t read the news
- Has thousands of Instagram followers, but almost no Twitter followers
To read more about the Yuccie see Infante’s original article here: