cat[&]tonic

Month: November 2015

REI – Walking the Walk

Unless you’ve been living under a rock, you probably heard that REI is closing on Black Friday. I don’t know about you, but I think it’s a refreshing change to hear about a retailer who, in addition to not being open on Thanksgiving, has also decided to close on the [...]

By |November 24, 2015|Categories: General|

Our New(est) Website

We’re excited to tell you we’ve redesigned our website. Again. Much of the time, like the shoemaker’s kids’ shoes, our marketing can fall to the bottom of the priority pile – behind client websites and other important client work. And, as such, early this year we launched a new website [...]

By |November 2, 2015|Categories: Newsletter|

Real Mail Notification: A digital boost to direct mail

After years of decline, direct mail marketing may soon be getting a nice boost, courtesy of the United States Postal Service. This fall in New York City, the USPS is testing a new service called Real Mail Notification (RMN). Combining old-fashioned physical mail with digital technology, RMN sends subscribers (users [...]

By |November 2, 2015|Categories: Newsletter|

Battle of the Brands: Gummy Bear Challenge

Welcome to the d.trio Battle of the Brands! In this recurring series we’ll be seeing how some of our favorite brands stack up against each other in a direct comparison. We’re all suckers for good brand marketing here at d.trio (duh – that’s what we do for a living) and [...]

By |November 2, 2015|Categories: Newsletter|

Management Perspective: Speak to the right persona

Our word of the month this month is Persona. We chose it because it’s a flexible word that can mean how you project yourself socially or professionally, it’s about how people perceive you from the outside. The dictionary describes it as the image or personality that a person presents to [...]

By |November 2, 2015|Categories: Newsletter|

Persona Photos

This month's photo safari had us taking a look at Persona, and what that might mean. Some were inspired by Halloween, and others by art or accessories. Have a look:

By |November 2, 2015|Categories: Newsletter|

Conundrums: 5 commonly misused words

These are some quirks of daily communication that we've noticed at d.trio marketing group. In this section we’ll be finding, exploring and clarifying communications conundrums in short snippets. This month, 5 common words that are commonly misused, and how to remember the right way: Complement/Compliment Complement supports. Compliment praises. Imply/Infer [...]

By |November 2, 2015|Categories: Newsletter|

Featured Work: Synchrony Financial

For over two years, d.trio has worked with Synchrony Financial (formerly GE Capital Retail Finance) to create a series of white papers covering topical marketing trends in retail card marketing and featuring primary research conducted by Synchrony Financial. These "white papers" are visually dynamic and present factual and survey information [...]

By |November 2, 2015|Categories: Newsletter|
Go to Top