![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
These are some quirks of daily communication that we’ve noticed at d.trio marketing group. In this section we’ll be finding, exploring and clarifying communications conundrums in short snippets.
This month, 5 common words that are commonly misused, and how to remember the right way:
Complement/Compliment
Complement supports. Compliment praises.
Imply/Infer
Imply suggests or indicates directly. Infer is to conclude or decide from something known or assumed.
Around/About
Around should refer to a physical proximity. About indicates an approximation.
Historic/Historical
Historic means important. Historical refers to an event in the past.
Adverse/Averse
Adverse means unfavorable. Averse means reluctant.
About the Author: cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
