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To say that marketing is multi-faceted would be an understatement. There are strategic, creative, technical, analytical, and psychological components to everything. And they are ever changing. Our crew of curious marketers is constantly researching and learning and thinking—and working hard to create useful content. We hope you’ll find something here that helps with your latest marketing conundrum.
Recent articles
10 Takeaways from 2023
We had quite the year here at cat&tonic. We learned a lot, pushed ourselves to do new things, got out of our comfort zones, and worked to nudge the [...]
Yes, you should be on social media, but first…
“Should we be on social media?” is a question we’re often asked by clients who are considering dipping their toes into a new channel. “Is it worth it?” they [...]
AI Image Generation: Perspectives from 2 agency creatives
We’re all in on generative AI. It’s the secret ingredient in our creative process and it adds huge value to our team by helping us generate copy and ideas [...]
RE+ 2023: A newbie’s perspective
Wow, what a trip! Both literally and figuratively. RE+ 2023 was the year’s biggest Renewable Energy tradeshow with its 1100+ exhibitors and 40K+ attendees. Why would cat&tonic, a small creative, [...]
Engaging Content 101: Converting Social Media Followers through Storytelling & Irresistible CTAs
Our guest author for this post, Lois Ingram, is a skilled editor who creates engaging and informative content for various topics, from real estate to business. She is also [...]
Differentiation through customer service. A new way of thinking.
The term “Customer Service” is as ubiquitous in marketing speak as “jobs and the economy” is in political speak. Like the latter, the former can have many meanings. It [...]