By Published On: September 7, 2018

A recent poll from the Pew Research Center revealed that one in five Americans now exclusively accesses the internet via their smartphone while at home. To put that into perspective, that is roughly 65 million Americans. This should be one of the leading statistics to think about when working on 2019 marketing plans.

Based on these numbers, it’s more important than ever to think about how marketing communications such as emails, banners and other online assets will be viewed on a mobile device. One thing that will turn most people away from completing an order (or signing up for something) is that the process was too long or complicated when using their smartphone. When thinking of mobile design and user experience, remember that sometimes “less is more”.

Another thing that can’t be stressed enough is to have your website optimized for mobile. Over 50% of all web traffic is from mobile devices worldwide. That means that your potential customers/clients are looking to get information fast. Keep your content on point, and make sure your site loads properly for different mobile device browsers (especially Chrome and Safari). Also, since 2015, Google gives mobile-friendly websites priority in organic search results.

The expanding role of mobile internet in our lives offers plenty of exciting opportunities for both marketers and consumers alike. It’s up to marketing experts to ensure that we seize those opportunities. If you’re looking to “Carpe mobili” and want a trusted partner to help, d.trio marketing group is a great place to start.

About the Author: Tim Swenson

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