Millennials Are Killing ______

The last couple weeks I’ve seen several news articles saying that millennials are killing “American Cheese”. These “Millennials are killing [insert product/service]” articles pop up on what seems to be a monthly basis. They are killing everything from paper napkins (preferring paper towels) to diamonds (preferring either different gemstones or synthetic conflict-free diamonds).

As one of the millennials at d.trio marketing group, I feel compelled to share my thoughts on the subject.

If your product or service is targeting millennials (and who isn’t at this point?), then you need to understand millennials as a whole and then drill down to smaller segments. With an age range between 22 and 37 years old, you can’t assume that all millennials are in the same life stages anymore. Some of us have kids, some of us have homes and some of us have man-buns and drink tall boys because it’s ironic (joking… sort of). That along with the fact that we are one of the most culturally diverse generations, means that targeting all millennials is not the best way to go about your marketing. Try creating separate personas for millennials. That could help you focus and gain some traction on a more complete marketing plan.

Another thing that could help your millennial marketing efforts is a focus group. If there is one thing that I believe all millennials have in common (probably people in general), is that we have opinions we want to share. Have millennials share their opinions of you, with you! Incentivize them to participate and you may end up with some very valuable information. If a focus group can’t be put together, then try a well-written survey. The more information you have, the better your plan can be!

If you’re trying to target millennials, I hope that the above advice helps. If you want some additional help with your plans, then this millennial and d.trio marketing group are here to help!