Marketing is by its very nature an extroverted activity. It’s all about being outgoing, promoting oneself, getting people’s attention, being heard, standing out. But that doesn’t mean your marketing can’t borrow some lessons from the quiet ones, the introverts.
Sure, introverts aren’t known as stellar self-promoters. Actually, it’s usually the complete opposite. They tend to be quiet, reserved, and spend a lot of time alone. They usually avoid the limelight and rarely brag about what they’re up to.
But while that’s all true, introverts have certain strengths that any marketer can learn from. Below are some introverted qualities that just might help you create stronger communications.
Introverts are internally directed. They’re often highly self-aware and attuned to their feelings. For marketers, this is a powerful thing. To know who you are, where you fit in the marketplace, what your strengths and weaknesses are—these are essential qualities for success in marketing. The best marketers know themselves inside and out. And they’re able to thoughtfully communicate their uniqueness in an impactful way.
Introverts like to study and read and gather information before making decisions. As people who often like to remain behind-the-scenes, introverts tend to learn a lot by observing. Marketers can also gain much through observation. Do your homework. Study the market. Discover as much as you can about your audience and the competition. A little extra research can go a long way.
Introverts tend to avoid small talk in favor of something more meaningful—conversation that connects on a deeper level and that makes a more powerful connection. As a marketer, don’t fill your communications with the equivalent of small talk. Give your audience something substantial. Something that will connect and motivate, not just take up space. Customers want meaningful content, not superficiality.
Let others do the talking.
When it comes to spreading the word, introverts tend to let their work speak for itself. They focus on being so good they can’t be ignored. And as a result of being the best they can be, others take notice—and support them, willingly. For marketers, happy customers and loyal fans generate positive reviews, social media shares, youtube videos, and other word of mouth advertising that money just can’t buy.
Now, we’re not saying you shouldn’t promote yourself or invest in marketing. Of course, to get noticed you need to reach out to others. But it’s good to keep in mind that a critical piece of marketing success is starting with something of real value. Nothing succeeds like a truly great product or service.
Sometimes silence speaks loudest.
It’s easy to get caught up in this loud extroverted world and to think that to be heard you need to shout over everybody else. Thing is, when everybody else is shouting, sometimes you need to be quiet to stand out. In a world where people are being inundated with flashy, bright, colorful marketing messages, sometimes a simple message in a vast field of white space will speak the loudest.
This isn’t to say there’s a right or wrong way to approach your marketing. But it definitely helps to stay open to different approaches. You never know where you’ll find the big idea that will take your marketing to the next level.
Who knows, it may even come from an introvert.