We’ve been busy again this year helping SunTrust Mortgage with their marketing and communications. They typically run between 60 and 75 campaigns annually that focus on topics like first time home buying, refinancing, and purchasing for both prospect and customer audiences. New for this year, they asked us to create quarterly newsletters for both their retail and correspondent lending audiences.
Large companies often rely on strategic and wholesale partners to help promote and sell their products to the end consumers. For SunTrust Mortgage, that means providing their network of correspondent lending partners and account managers with timely and meaningful content that not only continues to prove SunTrust’s value, but also helps grow their partner’s businesses.
The quarterly e-newsletters and landing pages that we design, develop and produce contain a wide variety of advice, entertainment, and timely information to keep SunTrust top of mind with their networks. It’s just one more way that SunTrust is adding value to their clients and partners.