Northwestern Health Sciences University (NWHSU) provides rigorous, hands-on education for careers in chiropractic, acupuncture, massage therapy, and more. Last year, they came to us with a big challenge—to create a brand extension for its network of schools, clinics, and entities across the greater university.
The materials that had been previously created for each of the separate entities lacked cohesiveness as a whole for the university. It was our job to find a way to differentiate them from each other, but keep them looking like a family.
Our client was extremely happy with the end result, which is being used for collateral, view books, communications, and other content. Even with a challenging timeline, d.trio and NWHSU moved forward with the project in a very collaborative way, ensuring that all creative hit the mark.