SunTrust becomes Truist

By February 25, 2020 Newsletter No Comments
featwork-blog_Feb2020

A few months back, our longtime client SunTrust announced it was joining forces with BB&T to form Truist, a leading financial institution created to leverage the best of both companies and offer more to its existing and future customers.

As part of the transition, SunTrust hired us to create a range of print and digital marketing pieces. The goal was to introduce Truist to their customers, and provide some key information about the upcoming changes, Because this was such an important initiative that required a high level of collaboration, we worked closely with the SunTrust team to get the words, images, and graphic style just right.

But all the hard work paid off as we ended up with some great-looking, high-impact pieces that helped ease the transition and educate their customers. Besides creating a brochure, banner ads, and a web page, we also orchestrated the seamless production of more than 20 letter packages—all delivered to almost 9 million customers without a hitch.

You can see some of the work below. To view the live web page, visit suntrust.com/truist.

TruistLD1

Author d.trio

d.trio marketing group is a full-service marketing services agency (marketing management, direct marketing, SEO, social media, design and email) based in Minneapolis, MN. d.trio provides clients with innovative strategy and award-winning creative.

More posts by d.trio

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