To help with your marketing during this challenging and confusing time, we’ve compiled resources and information about what’s happening in the financial services industry right now. We hope the following articles, white papers, and case studies provide answers to your questions, as well as direction and guidance as you craft your marketing messages.

How to Strike the Right Tone in Your Marketing Message

It’s important to stay engaged with your customers during tough times. But, how you say things can be as important as what you say.  Here is some information about what you can communicate and how to do that.

5 Ways to Do Smart & Responsible Marketing During COVID-19

Gallery: Pandemic Marketing Campaigns from Financial Institutions

Coronavirus Roundup: Critical Consumer Trends & Insight for Banking

What’s Next for Marketing after a Crisis or in a Recession?

If you are feeling paralyzed by what to do next in your marketing, here are some suggestions to help you with your planning or see some examples.

When A Recession Comes, Don’t Stop Advertising

B2B Marketing During a Pandemic – Tips, Tactics, and Examples

B2B Marketing After COVID-19: What Changes and What Doesn’t?

How the Coronavirus Pandemic Has Upended Banks’ Marketing

How Businesses Can Reimagine B2B Marketing Events During Times of Uncertainty

Our Economy Was Just Blasted Years Into the Future

Financial Marketing Demands Incredible Agility in a Post-COVID World

Eight Steps for Getting Brands Through a Disruptive Crisis Like COVID-19

Is it Too Early to Promote Product?

The Effect of COVID-19 on Credit Cards and Digital Banking

Many companies have responded to COVID-19 by helping their customers through a hard time by waiving fees and extending other card benefits. In addition, contactless payments are becoming more important than ever.

Future of Credit Card Marketing Through the Lens of COVID-19

How COVID-19 Is Changing Credit Card Marketing

Contactless Payments Can Help Minimize Your Exposure to Germs…

COVID-19 Has Changed Banking and Payments Behavior Forever

COVID-19’s Role in Widespread Adoption of Contactless Payments

E-commerce Sales Spiked Nearly 93% in May

Contactless Payment: Is It a Fad or The Future?

Almost Half of America Is Now Carrying Credit Card Debt, and More of It

Other articles from our blog you may find useful


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| Financial Response, General | No Comments

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| Financial Response, General | No Comments

In our recent blog post, ABA Banking Industry Response List Review, we reviewed, aggregated and highlighted the more common tactics mentioned in the American Banking Association’s comprehensive list: America’s Banks…


ABA Banking Industry Response List Review

| Financial Response, General | No Comments

The American Bankers Association (ABA) has launched a spot on their website highlighting the many things banks are doing to benefit customers, employees and communities during the COVID-19 pandemic.  Titled…

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Author d.trio

d.trio marketing group is a full-service marketing services agency (marketing management, direct marketing, SEO, social media, design and email) based in Minneapolis, MN. d.trio provides clients with innovative strategy and award-winning creative.

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