To help with your marketing during this challenging and confusing time, we’ve compiled resources and information about what’s happening in the financial services industry right now. We hope the following articles, white papers, and case studies provide answers to your questions, as well as direction and guidance as you craft your marketing messages.
How to Strike the Right Tone in Your Marketing Message
It’s important to stay engaged with your customers during tough times. But, how you say things can be as important as what you say. Here is some information about what you can communicate and how to do that.
What’s Next for Marketing after a Crisis or in a Recession?
If you are feeling paralyzed by what to do next in your marketing, here are some suggestions to help you with your planning or see some examples.
The Effect of COVID-19 on Credit Cards and Digital Banking
Many companies have responded to COVID-19 by helping their customers through a hard time by waiving fees and extending other card benefits. In addition, contactless payments are becoming more important than ever.
Other articles from our blog you may find useful
Several months ago, the d.trio team collectively took Tom Rath’s StrengthsFinder test – a bestselling online assessment tool from Gallup. From a young age, we’re asked to improve our skills…
In our recent blog post, ABA Banking Industry Response List Review, we reviewed, aggregated and highlighted the more common tactics mentioned in the American Banking Association’s comprehensive list: America’s Banks…
The American Bankers Association (ABA) has launched a spot on their website highlighting the many things banks are doing to benefit customers, employees and communities during the COVID-19 pandemic. Titled…