Financial Industry Marketing for 2021 and Beyond

Financial Industry Marketing for 2021 and Beyond

By June 11, 2020 General No Comments

Updated April 6, 2021

We’ve done some legwork to help you with your marketing by compiling and updating resources and information about what is happening in the financial services industry. We hope the following articles, white papers, and case studies will help you get started and be a resource to you throughout the year.

Industry Trends

Understanding the big picture is very helpful as you plan and set goals for your marketing. See what the experts are saying.

2021 Google Search Trends in Digital Banking, Payments & Fintech

2021 Banking Outlook

Three Key Factors For Effective 2021 Planning In Financial Services

7 Major Payment Trends that Will Shake Up Banking in the Year Ahead

The Big Three Strategic Issues Facing Financial Institutions

Technology and Products

Digital banking and technology continue to be a major focus this year as consumers shifted their behaviors last year due to COVID-19.  These new behavioral patterns will continue and consumer expectations remain high for technology solutions.

Nerdwallet’s 2021 Best-of-Awards for Financial Products

Can’t Touch This: Contactless Payments in the Pandemic and Beyond

Lending Virtually: Why the Borrower Experience Matters

QR Codes Take the Lead for Remote Payments

Card Marketing

Credit card usage and balances went down during the pandemic and many financial institutions backed off on their marketing. But as the vaccines roll out and other aspects of the economy improve, expect to see more marketing in 2021 with fresh ideas and new promotions.

Bankrate’s picks for the best 0% credit cards, plus much more

Banking Customer Acquisition Strategies Demands Fresh Ideas

How COVID-19 is Remolding Credit Card Marketing

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Author d.trio

d.trio marketing group is a full-service marketing services agency (marketing management, direct marketing, SEO, social media, design and email) based in Minneapolis, MN. d.trio provides clients with innovative strategy and award-winning creative.

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