New look, new messaging, PLUS a whole lot more

By October 27, 2020 Newsletter No Comments

The Professional Liability Underwriting Society (PLUS) historically relied on conventions and word-of-mouth to promote their education for liability underwriters. They needed a more aggressive approach—a lead generation campaign that specifically emphasized their new online education and certification process (RPLU). But first, they needed a brand for RPLU.

Once the new RPLU brand was created, we launched a multi-faceted digital lead generation campaign consisting of a landing page, targeted emails, retargeting ads, and digital ads. Messaging was targeted to four different audience personas based on career status and longevity. We also created LinkedIn text messages, web banners, website retargeting ads, and a newsletter ad. The campaign helped generate a record-setting revenue month for PLUS and positions them to move forward with strong messaging and brand positioning for continued momentum.


Author d.trio

d.trio marketing group is a full-service marketing services agency (marketing management, direct marketing, SEO, social media, design and email) based in Minneapolis, MN. d.trio provides clients with innovative strategy and award-winning creative.

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